Part of our funnel is missing: 3 kinds of asset content marketing forgot
Every content marketer knows about TOFU, MOFU and BOFU. We need to talk about PREFU, REFU and POFU.
Editorial boards in B2B content marketing: a beginners’ guide
Find out why editorial boards are great for reliably producing the marketing content your business needs – and how to run one successfully.Podcast 32: How to write a top-notch B2B landing page
Landing pages are where the action happens on your website, so they must be persuasive. We look at how to write a landing page for best results.
Radix and Lungfish join forces to meet B2B content demand
Some of the combined Radix and Lungfish team: L-R John Kerrison, Dave Chong, Fiona Campbell-Howes, Chloe Tidy, Sophie Reynolds, David McGuire, George Reith, Steve George
How to create B2B content that gets media attention
It’s rare for a piece of B2B content to be covered as news, but not completely unknown. Fiona looks at how the right sort of content can generate its own PR.
The Periodic Table of B2B Marketing Clichés
B2B copy has always been plagued with clichés. But now there’s a whole new crop of over-used phrases to scoff at. We’ve collected the whole lot into one handy table.Podcast 31: How to use an editorial board to drive B2B content creation
An editorial board model can help you publish a regular flow of content that’s engaging and relevant for your audience. We look at how it works.
Infographic: The 7 Types of B2B Copywriter – and How to Use Them
Not every B2B copywriter is good at the same things. This infographic will help you choose the best writer for every campaign.Podcast 30: How to fire up your writers to create brilliant copy
When content is written with enthusiasm, it’s more likely to get results. So how can marketers inspire their writers to inject more passion into their copy?