We’ve been reading: five useful posts for marketing copywriters

Every week, hundreds of articles appear with useful information for marketers and copywriters looking to polish up their writing skills. Here are five that have stood out for me in the past couple of weeks.

Marketing Week: Gangnam Style marketing

B2B marketers are averse to doing anything wacky, but sometimes the viral promise of a wildly popular meme proves too strong to resist. But before you make that video, read this first.

Make your writing more effective

Get copywriting tips and advice — direct to your inbox every month: