Posts tagged "marketing copy"

How to avoid being the editor that copywriters hate

Articles
– April 24, 2014

How to avoid being the editor that copywriters hate

Some people have a natural ability to critique other people’s writing. Some don’t. If you’d rather staple your eyelids together than review someone else’s work, here’s a quick survival guide.
The worst thing about being a B2B technology copywriter

Articles
– April 8, 2014

The worst thing about being a B2B technology copywriter

There are lots of great things about being a technology copywriter. Fiona chooses to ignore them all and focus instead on four downsides of this strange semi-profession.

Podcasts
– February 19, 2014

Radix Copycast Episode 14 – the true value of marketing copy

Why do marketers – and copywriters – still treat copy as a commodity?

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The problem with establishing the true value of marketing copy

Articles
– February 6, 2014

The problem with establishing the true value of marketing copy

How much are 800 words worth?

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