How to avoid being the editor that copywriters hate

Some people have a natural ability to critique other people’s writing. Some don’t. If you’d rather staple your eyelids together than review someone else’s work, here’s a quick survival guide.

The worst thing about being a B2B technology copywriter

There are lots of great things about being a technology copywriter. Fiona chooses to ignore them all and focus instead on four downsides of this strange semi-profession.

Radix Copycast Episode 14 – the true value of marketing copy

Why do marketers – and copywriters – still treat copy as a commodity?

The first rule of B2B copywriting: know your audience

Having a clear idea of your target customer - and writing for that person - is the key to successful B2B copywriting. Here's how to understand them.

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