Previously on the Radix Copycast…

In its first year, our podcast has delved into email marketing, how to use jargon, getting the most from case studies and a whole host of other issues affecting copywriting in B2B marketing.

Radix Copycast episode 8 – how to get B2B tone of voice right (and how to get it wrong)

Welcome to episode 8 of the Radix Copycast – this time we’re discussing tone of voice in B2B copywriting. What…

Radix Copycast episode 7 – visual storytelling in B2B marketing

In episode 7 of the Radix Copycast we discuss the use of visual storytelling tools like Vine, SlideShare, memes, comics and infographics in B2B marketing, with a special focus on comics.

Radix Copycast episode 6 – South West Digital Marketing Conference 2013 roundup

Welcome to episode 6 of the Radix Copycast – this time we’ve broken out of the studio and are reporting from the Chartered Institute of Marketing: South West Digital Marketing Conference 2013.

Radix Copycast episode 5 – is shorter always better in marketing copy?

In 1953 Watson and Crick published their paper on the structure of DNA – drastically changing our understanding of all…

Radix Copycast episode 4 – how to create better B2B case studies

They are the ‘bread and butter’ of enterprise technology marketing, with 78% of business to business marketers citing them as…

Radix Copycast episode 3 – getting to grips with storytelling in B2B

Welcome to the latest Radix Copycast – a podcast exploring the trends and issues in B2B technology marketing through a copywriting lens.

Radix Copycast episode 2 – the jargon conundrum and making boring things interesting

In episode 2 of the Radix Copycast, we explore the conundrum that jargon presents to copywriters and how you can make (seemingly) boring things interesting.

Welcome to the Radix Copycast – a copywriting podcast for B2B technology marketers

This week we unveil the Radix Copycast – a new podcast exploring trends and issues in B2B technology marketing through…

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