Radix Copycast Episode 16 – Can copywriters abandon Microsoft Word?

This month we look at the tools of the copywriter’s trade. Is MS Word still the only game in town, or in the era of digital content, are there newer tools that do a better job?

Radix Copycast Episode 15 – Six core skills every B2B technology copywriter needs

This month on the Radix podcast: essential skills for B2B technology copywriters, plus why two heads can be better than one for some writing projects.

Radix Copycast Episode 14 – the true value of marketing copy

Why do marketers – and copywriters – still treat copy as a commodity?

Radix Copycast Episode 13 – Content marketing: this time it’s personal

Ninety-three percent of B2B marketers now use content marketing. This time we’re looking at why, as more and more marketing content is created, B2B marketers need to consider their audience as individuals in order to ensure their content gets noticed.

Radix Copycast Episode 12 – B2B copywriting trends of 2013

This time we’re looking back at what changed in B2B technology copywriting in 2013. Plus we look at a couple of new trends we see coming up in 2014.

Radix Copycast episode 11 – getting the right writer for your content marketing initiatives

Welcome to episode 11 of the Radix Copycast. This time we’re exploring the importance of getting the right kind of writer for the right kind of content, and we also look at what journalists can bring to content marketing.

Radix Copycast episode 10 – getting to grips with email lead nurturing campaigns

Welcome to episode 10 of the Radix Copycast – this time we’re discussing the rise in email nurture campaigns in B2B marketing, and our advice for copywriters on how to survive the onslaught.

Radix Copycast episode 9 – designers vs. copywriters (it doesn’t have to be all-out war)

This time we’re talking about how the evolving, visual nature of marketing content has affected how B2B copywriters and designers work together.

Previously on the Radix Copycast…

In its first year, our podcast has delved into email marketing, how to use jargon, getting the most from case studies and a whole host of other issues affecting copywriting in B2B marketing.

Radix Copycast episode 8 – how to get B2B tone of voice right (and how to get it wrong)

Welcome to episode 8 of the Radix Copycast – this time we’re discussing tone of voice in B2B copywriting. What…

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