Radix Copycast Episode 12 – B2B copywriting trends of 2013

This time we’re looking back at what changed in B2B technology copywriting in 2013. Plus we look at a couple of new trends we see coming up in 2014.

Radix Copycast episode 11 – getting the right writer for your content marketing initiatives

Welcome to episode 11 of the Radix Copycast. This time we’re exploring the importance of getting the right kind of writer for the right kind of content, and we also look at what journalists can bring to content marketing.

Radix Copycast episode 10 – getting to grips with email lead nurturing campaigns

Welcome to episode 10 of the Radix Copycast – this time we’re discussing the rise in email nurture campaigns in B2B marketing, and our advice for copywriters on how to survive the onslaught.

Radix Copycast episode 9 – designers vs. copywriters (it doesn’t have to be all-out war)

This time we’re talking about how the evolving, visual nature of marketing content has affected how B2B copywriters and designers work together.

Previously on the Radix Copycast…

In its first year, our podcast has delved into email marketing, how to use jargon, getting the most from case studies and a whole host of other issues affecting copywriting in B2B marketing.

Radix Copycast episode 8 – how to get B2B tone of voice right (and how to get it wrong)

Welcome to episode 8 of the Radix Copycast – this time we’re discussing tone of voice in B2B copywriting. What…

Radix Copycast episode 7 – visual storytelling in B2B marketing

In episode 7 of the Radix Copycast we discuss the use of visual storytelling tools like Vine, SlideShare, memes, comics and infographics in B2B marketing, with a special focus on comics.

Radix Copycast episode 6 – South West Digital Marketing Conference 2013 roundup

Welcome to episode 6 of the Radix Copycast – this time we’ve broken out of the studio and are reporting from the Chartered Institute of Marketing: South West Digital Marketing Conference 2013.

Radix Copycast episode 5 – is shorter always better in marketing copy?

In 1953 Watson and Crick published their paper on the structure of DNA – drastically changing our understanding of all…

Radix Copycast episode 4 – how to create better B2B case studies

They are the ‘bread and butter’ of enterprise technology marketing, with 78% of business to business marketers citing them as…

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