We discover the processes B2B tech giants use to ensure consistent quality across all their content, and share a resource to help you check your own work.
If you’re writing about the same product, service, or idea over and over, how can keep your content compelling? We ask Xero’s Content Strategy Lead.
How do you convince your client or stakeholder to check for factual accuracy, and leave the tone and wording up to the copywriter? We ask Doug Kessler and Fiona Campbell-Howes.
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