Podcast 75: B2B copywriters v AI – what does the future really hold?

How quickly will robots replace B2B copywriters? Dr Andrew Bredenkamp of Acrolinx tells us it might be time for writers to make friends with AI.

Reviewing B2B copywriting? Steal our 15-point quality checklist

Here's a secret: writing B2B content is hard... and reviewing it is even harder. So to help, we score every draft on a 15-point scale. And we're happy for you to make it your own.

Content SOS: what to do when B2B writing goes wrong

It’s a heart-wrenching moment when your content misses the mark – but there’s no time to waste moping about it. Steve shares how to get a problem project back on track, and turn a content SOS into a memorable success.

The three pillars of a great B2B copywriting brief

A great idea? Check. A great copywriter on standby? Check. A great brief? Uh… one minute.

The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting

How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.

We need to talk: the power of a great briefing call

Briefing calls are an important part of the writing process. Without them, we’re unable to convey our clients’ expertise. Nick explains why before writing copy, it's important to have a call.

Podcast 63: writing B2B copy for international audiences

How can you make sure your copy stays engaging, even after translation? Expert Anja Jones tells all…

How to get value for money from your copywriter

Hiring a copywriter? Ensure you get value for your money every time with our foolproof guide.

The professional copywriter’s essential kit list

Whether you’re an aspiring copywriter or a seasoned veteran – or a marketer who just wants to write better – the right technology can make your job easier and more enjoyable. Here's your shopping list.

When copywriters show their working, everybody wins. Here’s why.

For years now, Kieran has been writing notes for our clients at the top of his copy documents. Now we’re asking all our writers to – where necessary – do the same…

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