What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans.
We share takeaways from this year’s Copywriting Conference, meet one of the brains behind the writing tool Scrivener, and get brutally honest answers from an Information Security pro. Plus: nominate the best B2B content of 2020.
How quickly will robots replace B2B copywriters? Dr Andrew Bredenkamp of Acrolinx tells us it might be time for writers to make friends with AI.
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