Keywords and a crowbar: a rant about SEO copywriting for B2B
Every B2B copywriter should be able to follow your SEO strategy. But if that strategy is "use abstract keywords from this spreadsheet as many times as you can", we need to talk.
How to give copywriters better feedback
The more constructive you can make your feedback, the sharper your content will be. Here are five fast ways to get better results.Podcast 75: B2B copywriters v AI – what does the future really hold?
How quickly will robots replace B2B copywriters? Dr Andrew Bredenkamp of Acrolinx tells us it might be time for writers to make friends with AI.
Reviewing B2B copywriting? Steal our 15-point quality checklist
Here's a secret: writing B2B content is hard... and reviewing it is even harder. So to help, we score every draft on a 15-point scale. And we're happy for you to make it your own.
Content SOS: what to do when B2B writing goes wrong
It’s a heart-wrenching moment when your content misses the mark – but there’s no time to waste moping about it. Steve shares how to get a problem project back on track, and turn a content SOS into a memorable success.
The three pillars of a great B2B copywriting brief
A great idea? Check. A great copywriter on standby? Check. A great brief? Uh… one minute.The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting
How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.
We need to talk: the power of a great briefing call
Briefing calls are an important part of the writing process. Without them, we’re unable to convey our clients’ expertise. Nick explains why before writing copy, it's important to have a call.Podcast 63: writing B2B copy for international audiences
How can you make sure your copy stays engaging, even after translation? Expert Anja Jones tells all…