How to tell a compelling brand story in a world full of heroes

An online world, where everyone’s a hero, gives Steve an interesting new perspective on how skilled copywriting can help brands in a crowded market stand out...

Everything you need to know about writing a B2B case study

Give me ten minutes. I’ll give you the power to write one of the most enduring, persuasive marketing materials in the known universe.

5 essential stats from CMI’s 2016 B2B content marketing report

Five problems. Five fixes. Find out what you need to be doing to ensure your B2B content marketing strategy is pulling its weight.

New York Times “Tomato Can Blues” – a lesson in B2B storytelling

Combining written prose, kinetic comic book style illustrations, storytelling techniques and a memorable audio version – what can the New York Times’ Tomato Can Blues teach B2B content marketers about case studies?

Powerful storytelling techniques at the National Maritime Museum Cornwall

B2B copywriters can learn a lot about storytelling from these superb multimedia displays.

The New Yorker: why Boston’s hospitals were ready

This fantastic story in the New Yorker should be an inspiration to B2B case study writers everywhere.

Radix Copycast episode 4 – how to create better B2B case studies

They are the ‘bread and butter’ of enterprise technology marketing, with 78% of business to business marketers citing them as the most effective format for generating leads. But if that’s the case, why do so many customer case studies follow…

Make your writing more effective

Get copywriting tips and advice — direct to your inbox every month: