Four tips to help you write B2B case studies with impact | B2B Content Tuesday

Case studies can be compelling end-of-funnel content – but you need to get them right. Find out how with these four guidelines.

The B2B Content Audio Blog #2: how to write the perfect B2B case study

The definitive guide to writing a B2B case study. Direct to your ears. In 13 minutes flat.

How to tell a compelling brand story in a world full of heroes

An online world, where everyone’s a hero, gives Steve an interesting new perspective on how skilled copywriting can help brands in a crowded market stand out...

Everything you need to know about writing a B2B case study

Give me ten minutes. I’ll give you the power to write one of the most enduring, persuasive marketing materials in the known universe.

Powerful storytelling techniques at the National Maritime Museum Cornwall

B2B copywriters can learn a lot about storytelling from these superb multimedia displays.

The New Yorker: why Boston’s hospitals were ready

This fantastic story in the New Yorker should be an inspiration to B2B case study writers everywhere.

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