Podcast: What’s so hard about writing engaging B2B marketing content?

Consistently, B2B content marketers find it hard to create content that audiences give a damn about. But what’s the big challenge – and what can copywriters do to make it engaging? Listen in, and find out.

Podcast: Got content? B2B Marketing Summit 2016 takeaways

We learned a lot at the 2016 B2B Marketing Summit. From content marketing to intelligent content, here are our highlights and takeaways.

Podcast: The battle to stop B2B content from going to waste

Why does so much B2B content go unused? And is there anything marketers and copywriters can do to stop content waste? Listen in to find out.

Podcast: Pay, gender, location & skills – the state of UK copywriting

The latest Pro Copywriters Network survey raised a few eyebrows. We pick out some highlights, and ask what it really means for B2B copywriters.

Podcast: Three kinds of B2B marketing content you’re probably missing

If you focus all your marketing content on the funnel, you’re only doing half the job. Let’s introduce you to PREFU, REFU and POFU…

Podcast: What it takes to master B2B ads

Find out why B2B ad copy needs to be let off the leash and how to stop it being so by-the-numbers.

Podcast: The changing face of B2B blogging

Business blogging is changing, but what you can do to make sure you’re making the most of the format?

Podcast: How to write a top-notch B2B landing page

Landing pages are where the action happens on your website, so they must be persuasive. We look at how to write a landing page for best results.

Podcast: How to use an editorial board to drive B2B content creation

An editorial board model can help you publish a regular flow of content that’s engaging and relevant for your audience. We look at how it works.

Podcast: How to fire up your writers to create brilliant copy

When content is written with enthusiasm, it’s more likely to get results. So how can marketers inspire their writers to inject more passion into their copy?

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