Podcast: Content writer v copywriter – is there a difference?

Is there a difference between content writers and copywriters? We take a look at why a distinction needs to be made and why you should care.

Podcast: What does the 2017 B2B Content Marketing trends report mean for copywriters?

Change is afoot in B2B content marketing. We take a look at new research from MarketingProfs and the CMI, to find out what could be heading your way in 2017.

Podcast: How I made content marketing work for our small B2B business

Content marketing may seem out of reach for small businesses, but it doesn’t have to be. Find out how to make content marketing work for your small business.

Podcast: What’s so hard about writing engaging B2B marketing content?

Consistently, B2B content marketers find it hard to create content that audiences give a damn about. But what’s the big challenge – and what can copywriters do to make it engaging? Listen in, and find out.

Podcast: Got content? B2B Marketing Summit 2016 takeaways

We learned a lot at the 2016 B2B Marketing Summit. From content marketing to intelligent content, here are our highlights and takeaways.

Podcast: The battle to stop B2B content from going to waste

Why does so much B2B content go unused? And is there anything marketers and copywriters can do to stop content waste? Listen in to find out.

Podcast: Pay, gender, location & skills – the state of UK copywriting

The latest Pro Copywriters Network survey raised a few eyebrows. We pick out some highlights, and ask what it really means for B2B copywriters.

Podcast: Three kinds of B2B marketing content you’re probably missing

If you focus all your marketing content on the funnel, you’re only doing half the job. Let’s introduce you to PREFU, REFU and POFU…

Podcast: What it takes to master B2B ads

Find out why B2B ad copy needs to be let off the leash and how to stop it being so by-the-numbers.

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