Consistently, B2B content marketers find it hard to create content that audiences give a damn about. But what’s the big challenge – and what can copywriters do to make it engaging? Listen in, and find out.
We learned a lot at the 2016 B2B Marketing Summit. From content marketing to intelligent content, here are our highlights and takeaways.
Why does so much B2B content go unused? And is there anything marketers and copywriters can do to stop content waste? Listen in to find out.
The latest Pro Copywriters Network survey raised a few eyebrows. We pick out some highlights, and ask what it really means for B2B copywriters.
If you focus all your marketing content on the funnel, you’re only doing half the job. Let’s introduce you to PREFU, REFU and POFU…
Landing pages are where the action happens on your website, so they must be persuasive. We look at how to write a landing page for best results.
An editorial board model can help you publish a regular flow of content that’s engaging and relevant for your audience. We look at how it works.
When content is written with enthusiasm, it’s more likely to get results. So how can marketers inspire their writers to inject more passion into their copy?
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