Bad news: there’s no new “Good Copy, Bad Copy” this month. The Good news? We have an audio blog on ABM copywriting for you instead.
Social media best practice changes annoyingly fast – so we asked expert Kate Stoodley for some guiding principles.
What does it take to write great B2B marketing content for a multinational engineering audience? We ask Danfoss copywriter Lasse Lund.
Female copywriters are an overwhelming majority, according to the 2018 ProCopywriters survey – so why are so few of us writing for B2B tech?
As 2018 draws to a close, it’s time to reflect on a year of truly excellent B2B marketing content. Here are a dozen examples.
Sales and marketing alignment in a box? The final episode of this season explains how to run a B2B messaging workshop.
Live events take work, so it makes sense to turn them into written content too. These 7 tips will help you do it well.
Hear how an editorial board can transform your content marketing (and grab five top tips for running one successfully).
Which types of B2B content get the strongest engagement? And how do you measure what content works best?
How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.
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