B2BQ&A 101: How important is correct grammar in B2B content?

Is correct grammar really that important in copywriting? And can you start a sentence with a conjunction? We ask Rishi Dastidar and Irene Triendl.

Subscribe on Apple Podcasts. Grab the RSS feed. Download it. Or follow on Spotify.

B2BQ&A 100: How can I stop clients and stakeholders meddling with my wording?

How do you convince your client or stakeholder to check for factual accuracy, and leave the tone and wording up to the copywriter? We ask Doug Kessler and Fiona Campbell-Howes.

Podcast 99: Why we need emotion in B2B

This month’s episode of Good Copy, Bad Copy is all about bringing the emotion back into B2B content. We’re joined by Paul Cash, CEO and Founder of Rooster Punk – and author of Humanizing B2B – for our feature interview.…

Podcast 98: How to make your B2B content more readable and accessible

Sarah Winters of Content Design London shares tips to help you win over stakeholders, improve your clarity, and make sure your content doesn’t accidentally exclude people.

Podcast 97: how to write valuable B2B content

How do you create content that meets your audience’s needs, and also serves your business goals? In this month’s “Good Copy, Bad Copy”, we find out.

Podcast 96: how to make sure your B2B content is inclusive and diverse

Why is it so important to deliberately ensure your B2B content reflects the whole of your audience – and the whole of society? We talk to Kavita Singh and Ogilvy’s Natalie Narh.

Podcast 95: how to write B2B social media content

Should your B2B social content be personal or professional? And what habits should you avoid? We ask social media marketing guru Luan Wise.

Podcast 94: how to write great content for ABM (now that *everyone* is doing it)

What kind of content stands out, now ABM is so popular? To find out, we talk to Accenture’s Head of ABM for Europe, Rhiannon Blackwell.

Podcast 93: getting insights from other departments for your B2B content

Maureen Blandford tells us how to coax people into sharing the insights you need for your B2B content. Plus, a Fleet Analyst tackles the Anonymous Five.

Podcast 92: writing B2B content for telecoms (and other changing sectors)

How can B2B marketers get to grips with an industry that’s constantly changing? To find out, we talk to telecoms marketing expert Sarah Zammit.

Improve your own writing: get our monthly copywriting tips

Receive regular B2B content writing tips and advice — from our team of writers, direct to your inbox: