From call to brief to copy – what’s the Radix copywriting process?
The Radix copywriting process runs like a well-oiled machine – but what is it exactly? Let Ben take you on a journey.
University won’t prepare you for the B2B learning curve (and that’s OK)
Before you enter the world of B2B copywriting, we recommend taking the time to adjust your expectations. Let me explain.
How much tech knowledge do you need to become a B2B technology copywriter?
Interested in becoming a B2B tech copywriter, but not sure how much technical knowledge you really need? Here’s how we help our writers get up to speed.
Title case: to Capitalise or not to capitalise?
There’s a certain grandiosity to title case, but it can get a little confusing. To help, we’ve set out some general rules and quirks to look out for.
Why we love B2B Copywriting. (And why we think you’ll love it too…)
“What do you want to be when you grow up?” It’s a question almost everyone is asked as a child, but how many of us actually followed through with our dreams?
Three job opportunities: account manager, copywriter, and part-time marketing manager
We've re-opened our search for an account manager and an experienced B2B copywriter... and we're also looking for a marketing manager to join us part time.
Calling aspiring copywriters: we’re looking for two new interns
The Radix Summer Internship is back! After a successful launch last year, we’re once again looking for two writers who are eager to get experience in B2B copywriting.
The B2B copywriters’ reading list: which books influenced our writing?
Great writers read. But how exactly does reading influence B2B copywriting? Katy asks the office to share some of their key texts. (Warning: some are a little... um... surprising...)The B2B Content Audio Blog #3: which B2B copywriter is best for you?
There are seven types of B2B copywriter. When and how should you use each one?