In B2B copywriting, all experience is relevant
Your journey to becoming a B2B tech marketing copywriter will give you unique skills and knowledge that make your writing as individual as you are. (Niall should know – he was a scientist.)B2BQ&A 111: How can ABM content balance relevance and brand voice?
Three account-based marketing leaders help us explore ABM content writing, and how to blend what your brand wants to say with what your audience needs to read.
From call to brief to copy – what’s the Radix copywriting process?
The Radix copywriting process runs like a well-oiled machine – but what is it exactly? Let Ben take you on a journey.
How to atomise a big B2B content piece into smaller assets
Want to maintain the momentum of your hero piece of B2B content? Ben shares advice on how to break down large content into valuable, smaller assets.
University won’t prepare you for the B2B learning curve (and that’s OK)
Before you enter the world of B2B copywriting, we recommend taking the time to adjust your expectations. Let me explain.B2BQ&A 110: How can you find the right SEO keywords for niche B2B content?
In this episode, Andy Crestodina talks us through the challenges and opportunities of keyword research in a niche B2B market.
ChatGPT and B2B copywriters: mortal enemies or better together?
Can AI really write like a B2B copywriter? We sent our Head of Copy into the uncanny valley to find out.
How to build a career in B2B copywriting
In this blog, Niall takes a look at the skills you need to get into copywriting and what a career in B2B copywriting might look like.