Radix Copycast Episode 12 – B2B copywriting trends of 2013

This time we’re looking back at what changed in B2B technology copywriting in 2013. Plus we look at a couple of new trends we see coming up in 2014.

When storytelling goes bad: the misappropriation of stories by marketers

Marketers have been told repeatedly that we love listening to people tell stories. But have marketers been using storytelling effectively?

BuzzFeed: 6 reasons their serious stuff works

Could marketers use BuzzFeed's trademark style to garner more attention than straightforward list-based posts? We review the case for adopting a BuzzFeed-like approach.

Radix Copycast episode 11 – getting the right writer for your content marketing initiatives

Welcome to episode 11 of the Radix Copycast. This time we’re exploring the importance of getting the right kind of writer for the right kind of content, and we also look at what journalists can bring to content marketing.

Radix has a vacancy for a Project Co-ordinator

We're looking for a Project Co-ordinator to join our team here at Radix.

The seven types of B2B copywriter: which one is best for you?

We list seven different types of B2B marketing copywriter, with advice on which type you need for which kind of project.

The Continuing Search for Complete and Utter Randomness

How oblivious RAM and quantum entanglement could keep hackers at bay – and help CIOs sleep at night.

Getting started with B2B podcasting – eight quick tips for first-time podcasters

We've put together eight content tips to help you get started on your way to producing your first B2B podcast.

Radix Copycast episode 10 – getting to grips with email lead nurturing campaigns

Welcome to episode 10 of the Radix Copycast – this time we’re discussing the rise in email nurture campaigns in B2B marketing, and our advice for copywriters on how to survive the onslaught.

New York Times “Tomato Can Blues” – a lesson in B2B storytelling

Combining written prose, kinetic comic book style illustrations, storytelling techniques and a memorable audio version – what can the New York Times’ Tomato Can Blues teach B2B content marketers about case studies?

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