B2B content marketing in 2013 – four experts give us their predictions

From better analytics to more infographics, four B2B tech marketers tell us how they think content marketing will evolve in 2013.

Five trends that changed B2B technology copywriting in 2012

2012 was the year content marketing went mainstream in the B2B technology sector – which made it a very interesting twelve months for us here in the copywriting trenches.

Storytelling in B2B marketing: how to use a three-act structure

We look at how content marketers can use a three-act structure to tell a story that keeps people engaged.

Radix wins copywriting contract with SecondFloor

Radix has signed a copywriting contract with SecondFloor Group, an international developer of risk management software for banks and insurance companies.

Welcome to our new project manager, Sophie Reynolds

We’re delighted to announce that Sophie Reynolds has joined Radix as Project Manager, responsible for overseeing content development projects for our growing roster of clients in the enterprise technology industry. Sophie will work with Radix’s team of copywriters to ensure…

Sporting Goods: How Technology is Changing the World of Sport

We are in the midst of a summer of sport. We’ve endured the disappointment of England once again proving football doesn’t have to be ‘the beautiful game’, followed closely by the almost-success of Andy Murray failing to beat the formidable…

Radix has a vacancy for a project manager

Applications for this position are now closed. We’re looking for a talented, full-time project manager to manage copywriting and content development projects for major blue-chip clients in the enterprise technology industry. You’ll join a small, friendly team in a successful…

Radix wins copywriting contract with GOSS Interactive

We’re very happy to announce we’ve won a contract to provide copywriting services to GOSS Interactive, a developer of web customer experience management solutions based in Plymouth. Radix will work with GOSS and its design agency, Crunch Creative, to develop…

The first rule of B2B copywriting: know your audience

Having a clear idea of your target customer - and writing for that person - is the key to successful B2B copywriting. Here's how to understand them.

Spies, Lies and Tapping the Lines – Is Privacy the Price We Pay For Technology?

Is the Orwellian nature of a pervasive government simply the price we pay for being so entrenched in technology, or is it all conspiratorial nonsense?

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