How long a blog post should be, or why we’re all Jack Bauer

How long should a blog post be? Should it be long or short? Is there a minimum you should aim for? Emily looks at why post length should be the least of your concerns.

Should B2B marketing content be long or short?

The content marketing world seems to be in a big old fluster over whether B2B content should be short or long, if three blog posts I’ve read this week are anything to go by.

Radix Copycast episode 5 – is shorter always better in marketing copy?

In 1953 Watson and Crick published their paper on the structure of DNA – drastically changing our understanding of all organisms. The paper was only 800 words long. Technology copywriting often involves complex subjects and products, but how do you…

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