What was big in B2B copy in 2015? The Radix Christmas wrap-up

What was big in B2B copy in 2015? The Radix Christmas wrap-up

Blogs, web copy and nurture campaigns: the Radix team reflect on the big trends of 2015 in B2B copywriting and content marketing—and our hopes for 2016.
5 no-nonsense B2B copywriting tips from #b2bcopychat in 2015

5 no-nonsense B2B copywriting tips from #b2bcopychat in 2015

Every month, B2B copywriters gather on Twitter to discuss trends, tips and experiences, using the hashtag #b2bcopychat. Here are five top tips from #b2bcopychat in 2015.

Podcast: How to write a top-notch B2B landing page

Landing pages are where the action happens on your website, so they must be persuasive. We look at how to write a landing page for best results.

#b2bcopychat 1 Dec: What’s new in B2B email copy?

#b2bcopychat 1 Dec: What’s new in B2B email copy?

Join @radixcom on Tuesday 1st December to chat about the latest copy trends in B2B marketing emails.
Radix and Lungfish join forces to meet B2B content demand

Radix and Lungfish join forces to meet B2B content demand

Some of the combined Radix and Lungfish team: L-R John Kerrison, Dave Chong, Fiona Campbell-Howes, Chloe Tidy, Sophie Reynolds, David McGuire, George Reith, Steve George
How to create B2B content that gets media attention

How to create B2B content that gets media attention

It’s rare for a piece of B2B content to be covered as news, but not completely unknown. Fiona looks at how the right sort of content can generate its own PR.
The Periodic Table of B2B Marketing Clichés

The Periodic Table of B2B Marketing Clichés

B2B copy has always been plagued with clichés. But now there’s a whole new crop of over-used phrases to scoff at. We’ve collected the whole lot into one handy table.
B2B marketers to Hollywood: you’re doing it wrong

B2B marketers to Hollywood: you’re doing it wrong

B2B has borrowed a lot from Hollywood in recent years. Is there anything we can give back? Emily suggests three things the film industry can learn from us – and they’re all about audience.
Can you teach great B2B technology copywriting?

Can you teach great B2B technology copywriting?

It’s no secret that B2B copywriting is hard. But is it a skill that can be learned, or are some people just born with it? George taps up some experts for their thoughts.

Podcast: How to use an editorial board to drive B2B content creation

An editorial board model can help you publish a regular flow of content that’s engaging and relevant for your audience. We look at how it works.

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