Podcast 32: How to write a top-notch B2B landing page
Landing pages are where the action happens on your website, so they must be persuasive. We look at how to write a landing page for best results.
How to create B2B content that gets media attention
It’s rare for a piece of B2B content to be covered as news, but not completely unknown. Fiona looks at how the right sort of content can generate its own PR.
The Periodic Table of B2B Marketing Clichés
B2B copy has always been plagued with clichés. But now there’s a whole new crop of over-used phrases to scoff at. We’ve collected the whole lot into one handy table.
Can you teach great B2B technology copywriting?
It’s no secret that B2B copywriting is hard. But is it a skill that can be learned, or are some people just born with it? George taps up some experts for their thoughts.Podcast 31: How to use an editorial board to drive B2B content creation
An editorial board model can help you publish a regular flow of content that’s engaging and relevant for your audience. We look at how it works.
Quiz: which type of B2B copywriter are you?
Quiz time.
Infographic: The 7 Types of B2B Copywriter – and How to Use Them
Not every B2B copywriter is good at the same things. This infographic will help you choose the best writer for every campaign.Podcast 30: How to fire up your writers to create brilliant copy
When content is written with enthusiasm, it’s more likely to get results. So how can marketers inspire their writers to inject more passion into their copy?
