B2B Content Hall of Fame: “A Video Conference Call in Real Life” (Zoom)
Introducing a new series applauding B2B content we wish we'd written, Ben nominates our first Hall of Fame inductee. It's that rarest of things: a B2B comedy video that's actually funny.
What happens in a B2B messaging workshop?
It’s something we get asked to do more and more – but what exactly happens in a messaging workshop, how long will it take, and what will you get out of it? Here’s our guide for marketers.
What’s the best way to become a B2B tech copywriter?
Nobody grows up thinking ‘I want to be a B2B tech copywriter’ – so how did our writers end up here (and loving it)? Ben asks the gang...Podcast 59: writing email subject lines, B2B InTech 2018
Steve shares five proven ways to write B2B email subject lines… plus one crazy thought you might have overlooked. David reports from B2B InTech 2018.
5 questions you should ask a B2B copywriter (but few marketers do)
Choosing the right B2B copywriter is important – but how do you go about it? Nick suggests five ways you can make us work harder to win your business.
B2B InTech 2018: my route through the day
16 tempting sessions. A tonne of must-see speakers. And eight hours to fit it all in. Impossible? David makes his plan for B2B InTech 2018...
How to write about SaaS
Writing about Software-as-a-Service (SaaS)? The key might actually be to not write about it at all. George explains…
When is thought leadership NOT thought leadership?
It seems like everybody wants to be a thought leader these days. But when is thought leadership just… window dressing? Let’s get to the bottom of this.Podcast: how to get value for money from your copywriter
How can you get more value from your B2B copywriting budget – and where should you definitely NOT cut corners? Fiona and David explore your options…