B2B website copywriting: why it’s all about your customer
As a B2B brand, your website isn’t special. But your customers are. Treat them with the respect they deserve and you’ll soon notice the results.
9th principle of badass B2B web copy: Patience
In the last in our video series on web copywriting, David explains why you should always write the first things last.
8th principle of badass B2B web copy: Prescience
If you’re writing web copy, you need to be something of a fortune teller. David explains why, with a little “help” from a friend.
7th principle of badass B2B web copy: Consistency
Wherever your web visitor looks, they should read something useful. Watch three Davids tell you how it’s done…
6th principle of badass B2B web copy: Integrity
Often in copywriting, it’s good to surprise people. But when you’re writing a web page it’s the last thing you want to do…
5th principle of badass B2B web copy: Empathy
As B2B copywriters, our relationship with Google has changed pretty dramatically. In this short video, David explains how (with a special guest appearance from Google himself...)
4th principle of badass B2B web copy: Kindness
People might think the internet is a cut-throat, competitive place. But if you really want to win, try a little tenderness. Watch and learn…
3rd principle of badass B2B web copy: Perspective
Newsflash: your website is not about you. Even the “about us” page. In fact, especially that page. Here’s why…