Radix Copycast Episode 21: 10 trends that rocked B2B copywriting and content marketing in 2014

We discuss 10 of the biggest trends in B2B content marketing and copywriting to break out in 2014 and look at what could be the trends of 2015.

Why boring content isn’t bad content

You could be forgiven for thinking that B2B marketing content needs to be sexy and sparkly to perform well. In fact, boring content can work just as hard for you – if not harder, says Fiona.

Content Catalogue: How to write tweets that promote your content

If you want your content to engage and convert audiences, you need to get it out there. Twitter is a great promotional vehicle – but it requires some sharp copywriting skills, says Steve.

Scripting podcasts: three tips for writing podcast episodes

Podcasts are a growing medium, with huge potential in content marketing. But how should you write a script for a podcast episode? Emily explains.

Radix Copycast Episode 20: Using emotion in B2B copy

Listen now to find out why there’s so much interest in using emotion in B2B marketing and how marketers and copywriters can best use emotion in campaigns.

What’s the best way to target B2B content – hyper-personal, or aimed at buying teams?

Current B2B marketing wisdom says we should write content for individual buyer personas. But a new school of thought says this approach could actually do more harm than good. Fiona investigates.

Content Catalogue: how to write a great B2B video voiceover

Videos are a vital element of effective B2B content marketing – but how do you come up with a voiceover script that gets the results you’re after?  In the latest in our Content Catalogue series, Matt offers some practical tips for getting a spoken word script from page to screen without losing the plot.

Radix Copycast Episode 19 – Bringing comics to B2B marketing

Why and when should you use comics in B2B marketing, how can you start producing your own, and how do you get them to audiences?

What can B2B marketers learn from their personal social media habits?

Twitter can be a difficult landscape for B2B marketers to navigate, but a lot can be learned from stopping and thinking about your own Twitter habits.

Hiring B2B Copywriters: How I Picked My Writing Team

B2B content is evolving fast, and so are the skills and experience needed by the writers who produce it. Fiona reveals what led her to hire the writing team here at Radix.

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