Predictions for content marketing in 2015: A round-up of the round-ups

Loads of content marketing luminaries have posted about their predicted trends for 2015. Rather than add ours to the mix, George decides to go one level deeper, and round-up all of the round-up articles.

Why boring content isn’t bad content

You could be forgiven for thinking that B2B marketing content needs to be sexy and sparkly to perform well. In fact, boring content can work just as hard for you – if not harder, says Fiona.

Content Catalogue: How to write tweets that promote your content

If you want your content to engage and convert audiences, you need to get it out there. Twitter is a great promotional vehicle – but it requires some sharp copywriting skills, says Steve.

What’s the best way to target B2B content – hyper-personal, or aimed at buying teams?

Current B2B marketing wisdom says we should write content for individual buyer personas. But a new school of thought says this approach could actually do more harm than good. Fiona investigates.

Content Catalogue: how to write a great B2B video voiceover

Videos are a vital element of effective B2B content marketing – but how do you come up with a voiceover script that gets the results you’re after?  In the latest in our Content Catalogue series, Matt offers some practical tips for getting a spoken word script from page to screen without losing the plot.

What can B2B marketers learn from their personal social media habits?

Twitter can be a difficult landscape for B2B marketers to navigate, but a lot can be learned from stopping and thinking about your own Twitter habits.

Hiring B2B Copywriters: How I Picked My Writing Team

B2B content is evolving fast, and so are the skills and experience needed by the writers who produce it. Fiona reveals what led her to hire the writing team here at Radix.

Swearing in B2B copy: f**k yeah, or goodness gracious no!

B2B is moving towards more emotive, powerful and concise messaging, but is it possible for it to be too edgy? Could hard-hitting language put off audiences?

Radix has moved to Jubilee Warehouse!

Radix Communications has moved into fantastic new eco-friendly offices in the Jubilee Warehouse on Penryn's Commercial Road.

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