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Radix Copycast Episode 21: 10 trends that rocked B2B copywriting and content marketing in 2014
We discuss 10 of the biggest trends in B2B content marketing and copywriting to break out in 2014 and look at what could be the trends of 2015.
Predictions for content marketing in 2015: A round-up of the round-ups
Loads of content marketing luminaries have posted about their predicted trends for 2015. Rather than add ours to the mix, George decides to go one level deeper, and round-up all of the round-up articles.
Why boring content isn’t bad content
You could be forgiven for thinking that B2B marketing content needs to be sexy and sparkly to perform well. In fact, boring content can work just as hard for you – if not harder, says Fiona.
Content Catalogue: How to write tweets that promote your content
If you want your content to engage and convert audiences, you need to get it out there. Twitter is a great promotional vehicle – but it requires some sharp copywriting skills, says Steve.
Is it game over for native advertising?
Is native advertising the saviour of publishers and brands – or a marketing missile that’s already starting to misfire? Emily weighs the evidence.
Scripting podcasts: Three tips for writing podcast episodes
Podcasts are a growing medium, with huge potential in content marketing. But how should you write a script for a podcast episode? Emily explains.
How we turned an ebook idea into a fully-illustrated comic
Lots of marketers are looking for new and exciting ways to present B2B content. As inspiration, Emily explains how we turned a conventional ebook into a fully-illustrated comic—on a shoestring budget.
Radix is looking for a brilliant account manager
Job ad: Cornwall-based copywriting agency Radix is looking for an account manager to manage projects and build great client relationships.
Radix Copycast Episode 20: Using emotion in B2B copy
Listen now to find out why there’s so much interest in using emotion in B2B marketing and how marketers and copywriters can best use emotion in campaigns.