Posts tagged "interviewing"

Podcasts
– October 30, 2017

Podcast 54: why standout content needs writers *and* experts

How much should you rely on copywriters to come up with you content? Our B2B copywriting podcast Good Copy, Bad Copy provides the answers.

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6 weird questions we ask subject matter experts (and why)

Articles
– February 28, 2017

6 weird questions we ask subject matter experts (and why)

George reveals six weird-but-effective questions that can take your B2B interviews (and the resulting content) to the next level.
The Radix guide to interviewing subject matter experts

Articles
– September 14, 2016

The Radix guide to interviewing subject matter experts

Great B2B marketing content starts with interviewing a subject matter expert. Here are our tips for mastering this crucial content creation skill.

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