When should you use the Oxford comma?

It’s the grammar pedant’s Marmite – but is there ever a genuine reason to use an Oxford comma? Ben explains all.

Should you use “that” or “which”?

Or can you use use thatever – sorry, whichever – you like in your sparkling B2B marketing copy? Kieran explains why this stuff is complicated, and offers a simple solution…

Proofing, copyediting, rewriting – what’s the difference?

The terms proofing, copyediting and rewriting are used almost interchangeably, but they’re three different jobs – with very different results. George outlines which to ask for – and what to expect.

The exclamation mark – is it ever justified?

“HEY! What’s this!? A blog about the exclamation mark!? I LOVE the exclamation mark!” – The words of a wise man, or the worlds of a mad man? Let’s settle this.

Death to the present participle, or why “-ing” is not your friend in B2B headlines

B2B copywriters rely too much on present participles in headlines, straplines and titles. Here’s why that’s a bad thing.

How to be a better B2B writer, in 50 copywriting tips

Is this the definitive guide to B2B copywriting? We couldn’t possibly comment. But we can promise you 50 practical writing tips in a single blog post…

What is an em dash, and when should you use it?

The em dash is an underused, and often misunderstood, piece of punctuation. But it’s a valuable one—if you can get it right.

7 pro copywriting secrets that can improve your writing – fast

Pro copywriters rely on a range of tricks to produce the best content. Here’s seven of the easy ones you can start using right now.

In defence of the semicolon – probably B2B’s least favourite punctuation mark

Kieran explains why the semicolon deserves your full support – and how to deploy it to (subtly) devastating effect in your B2B marketing copy.

Kung Fu Secrets of B2B Copywriting: Don’t Fear Apostrophes

In this video, David gives a crash course to getting apostrophes right – and shares the main reason why many people don’t...

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