Bad marketing that will make your eyes bleed: our roundup of this year’s B2B content marketing predictions

This podcast episode sizes up our big predictions for B2B content marketing in 2016 with input from some B2B friends on what to watch for in 2017.

My journey to becoming a B2B tech copywriter: advice and guidance to aspiring writers

As one of our newest writers, Nick shares snippets of advice from his varied experience in the world of politics, retail and e-commerce which have given him the skills to write for Radix.

Mind the content marketing skills gap

Increasingly, content marketers are struggling to source the skills they need. What can be done? David and Emily share their highlights from the Bristol Content Group’s “Great Big Content Skills Debate”.

Does your B2B tech copy pass these five tests?

For marketers reviewing content, it can be tricky to pinpoint exactly what you do and don’t like about someone’s writing. Start with these five questions.

Kung Fu Secrets of B2B Copywriting: End with a Bang

In the last of the current series of Kung Fu Copywriting secrets, David shares how a knowledge of Shakespeare can add impact to the copy you write.

The Lungfish Cup Laser Tag 2016: Defend humanity, and raise cash for BBC Children in Need

Join us on Thursday November 17th for an epic laser battle that might just decide the fate of the planet (and raise much-needed money for disadvantaged kids).

Kung Fu Secrets of B2B Copywriting: Features, Benefits & Advantages

How do you discover the benefit of a feature – and the advantage of that benefit? And how do you link them all up? David takes us into copywriting Inception…

Kung Fu Secrets of B2B Copywriting: First Bit Last

Your opening words are the most important. But here’s a secret: you don’t have to write them first.

Lessons in content marketing from the superstars of Twitch.tv

In bedrooms, basements and in-home studios across the world sit a legion of the most dedicated and passionate content creators you’ve ever seen. This is the world of Twitch.tv, and its inhabitants have something very important to teach you about content marketing.

Five uber-geeky B2B content marketing briefs we secretly wish our clients would send

White papers. Infographics. Blog posts. eBooks. Scripts. They’re all great and, done well, they’re very effective. But sometimes we long to be asked to write something… different.

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