Podcast 44: Our roundup of this year’s B2B content marketing predictions
This podcast episode sizes up our big predictions for B2B content marketing in 2016 with input from some B2B friends on what to watch for in 2017.
Podcast 43: Content writer v copywriter – is there a difference?
Is there a difference between content writers and copywriters? We take a look at why a distinction needs to be made and why you should care.
Five easy ways to improve your B2B copywriting
Newish to B2B copywriting – or fancy a quick technique tune-up? Here are five easy tips to give your copy a boost; maximum impact, minimal fuss.
Mind the content marketing skills gap
Increasingly, content marketers are struggling to source the skills they need. What can be done? David and Emily share their highlights from the Bristol Content Group’s “Great Big Content Skills Debate”.
Does your B2B tech copy pass these five tests?
For marketers reviewing content, it can be tricky to pinpoint exactly what you do and don’t like about someone’s writing. Start with these five questions.
Kung Fu Secrets of B2B Copywriting: End with a Bang
In the last of the current series of Kung Fu Copywriting secrets, David shares how a knowledge of Shakespeare can add impact to the copy you write.Podcast 42: What does the 2017 B2B Content Marketing trends report mean for copywriters?
Change is afoot in B2B content marketing. We take a look at new research from MarketingProfs and the CMI, to find out what could be heading your way in 2017.
Kung Fu Secrets of B2B Copywriting: Features, Benefits & Advantages
How do you discover the benefit of a feature – and the advantage of that benefit? And how do you link them all up? David takes us into copywriting Inception…