New LinkedIn: 7 things B2B marketers need to know before sharing content

Some of your LinkedIn contacts will already be using the new-look LinkedIn – changing the way they see your content. Emily shares best practice and character limits to make sure your posts look right.

A cheat’s guide to creating buyer personas in minutes

Good copywriting is all about putting yourself in the customer’s shoes, but what if you don’t have time to create a full-on buyer persona? This handy trick can help when you’re in a hurry.

Why Radix doesn’t use Facebook (at least for now)

In a B2B marketing environment that - almost - dictates that enterprises must have a presence on Facebook - is it best for every business to be there?

5 tips to survive social media

In this post we take a look at five ways that businesses can ensure that their social media efforts don’t flounder.

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