Will your B2B blog post perform better as a LinkedIn article? Let’s investigate.

Where should your B2B blog content live to get its best results – on your website, or on LinkedIn, as a native article? Ben turns detective.

A cheat’s guide to creating buyer personas in minutes

Good copywriting is all about putting yourself in the customer’s shoes, but what if you don’t have time to create a full-on buyer persona? This handy trick can help when you’re in a hurry.

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