How can I make complex B2B content readable and compelling? | B2B Content Tuesday

Simplifying complex subjects, without dumbing down, is a vital part of creating B2B content that works (and gets approved by stakeholders). Here are some tips, suggestions, and tools.

Four tips to help you write B2B case studies with impact | B2B Content Tuesday

Case studies can be compelling end-of-funnel content – but you need to get them right. Find out how with these four guidelines.

Eight ways to get other departments more engaged in marketing content | B2B Content Tuesday

A business-wide content culture is critical to creating work you’re proud of. Here are eight ways to boost engagement – and overcome the biggest challenges.

Should we rename “B2B content”? An interview with Palo Alto Networks marketer Mat Harper

Referring to marketing assets as "content" is commonplace – but does it limit creativity? Mat Harper thinks so, and he tells us what we should do about it.

Podcast 84: how to manage a creative B2B content team

Getting the best out of a creative B2B marketing team can be challenging. So we spoke to conductor Alice Farnham, to see what we could learn.

What’s the perfect work environment for creating B2B content?

Are work obstacles stopping you from creating great content? Here’s what your ideal B2B workplace might look like, according to our survey results and expert Maureen Blandford.

Podcast 83: Lean-Agile B2B Content

Can Lean-Agile practices help you create B2B content with more value and less waste? We ask a familiar voice: Bluefruit Software’s Emily King.

Podcast 82: B2B copywriting v technology

In Fiona’s final episode, we look at the digital tools that can help you write, and Parry Malm reveals why AI is a gift to B2B writers everywhere.

Podcast 81: how to make B2B content readable

We debate readability algorithms, and professional jargon-buster Professor Chris Trudeau says it’s high time we stopped writing to impress.

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