Articles Lizzie Cresswell – July 28, 2020
Articles Lizzie Cresswell – July 14, 2020
Articles Lizzie Cresswell – June 17, 2020
Articles Lizzie Cresswell – June 4, 2020
Podcasts Lizzie Cresswell – May 26, 2020
Getting the best out of a creative B2B marketing team can be challenging. So we spoke to conductor Alice Farnham, to see what we could learn.
Articles Lizzie Cresswell – May 13, 2020
Podcasts Lizzie Cresswell – April 29, 2020
Can Lean-Agile practices help you create B2B content with more value and less waste? We ask a familiar voice: Bluefruit Software’s Emily King.
Podcasts Lizzie Cresswell – March 27, 2020
In Fiona’s final episode, we look at the digital tools that can help you write, and Parry Malm reveals why AI is a gift to B2B writers everywhere.
Podcasts Lizzie Cresswell – February 27, 2020
We debate readability algorithms, and professional jargon-buster Professor Chris Trudeau says it’s high time we stopped writing to impress.
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