Four tips to help you write B2B case studies with impact | B2B Content Tuesday
Case studies can be compelling end-of-funnel content – but you need to get them right. Find out how with these four guidelines.
Eight ways to get other departments more engaged in marketing content | B2B Content Tuesday
A business-wide content culture is critical to creating work you’re proud of. Here are eight ways to boost engagement – and overcome the biggest challenges.
9th principle of badass B2B web copy: Patience
In the last in our video series on web copywriting, David explains why you should always write the first things last.
8th principle of badass B2B web copy: Prescience
If you’re writing web copy, you need to be something of a fortune teller. David explains why, with a little “help” from a friend.
7th principle of badass B2B web copy: Consistency
Wherever your web visitor looks, they should read something useful. Watch three Davids tell you how it’s done…
6th principle of badass B2B web copy: Integrity
Often in copywriting, it’s good to surprise people. But when you’re writing a web page it’s the last thing you want to do…
5th principle of badass B2B web copy: Empathy
As B2B copywriters, our relationship with Google has changed pretty dramatically. In this short video, David explains how (with a special guest appearance from Google himself...)
4th principle of badass B2B web copy: Kindness
People might think the internet is a cut-throat, competitive place. But if you really want to win, try a little tenderness. Watch and learn…