Webinar: The Seven Deadly Sins of B2B Content (and how to avoid them)

In this live webinar recording, consultant copywriter George Reith shows you how to avoid common writing mistakes that could be holding your B2B content back.

Webinar: How to build a career in B2B copywriting

How do you get into B2B copywriting, what's the job like, and how much can you earn? Senior Copywriter Katy reveals the answers and shares a bit about her journey. This webinar has now taken place, but is available on-demand or on our YouTube channel.

A quick guide to ebooks and white papers | B2B Content Tuesday

They’re heavyweights of the content marketing world. But as new formats emerge, how they’re used is changing. Here’s how to get more from ebooks and white papers.

How to find the right voice and tone for your B2B content | B2B Content Tuesday

SPOILER ALERT: Voice and tone are not one and the same. Here’s how they differ – and some tips for finding the right voice for your B2B brand.

How original research can boost your B2B content | B2B Content Tuesday

Research is a great way to pack your B2B content full of reader value. But what does great B2B research look like? Here are our tips, tricks and answers.

A crash course in B2B blog writing | B2B Content Tuesday

B2B blogging has had something of a renaissance lately. But it's a crowded market – so your blog needs to deliver real, clear value if it's going to stand out. Here’s how…

Four ways to find original B2B content ideas | B2B Content Tuesday

The best B2B content ideas span two categories: stuff you have authority to talk about, and stuff your customers need to know. Here's where to look for inspiration.

How can I make complex B2B content readable and compelling? | B2B Content Tuesday

Simplifying complex subjects, without dumbing down, is a vital part of creating B2B content that works (and gets approved by stakeholders). Here are some tips, suggestions, and tools.

Four tips to help you write B2B case studies with impact | B2B Content Tuesday

Case studies can be compelling end-of-funnel content – but you need to get them right. Find out how with these four guidelines.

Eight ways to get other departments more engaged in marketing content | B2B Content Tuesday

A business-wide content culture is critical to creating work you’re proud of. Here are eight ways to boost engagement – and overcome the biggest challenges.

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