How can I make complex B2B content readable and compelling? | B2B Content Tuesday

Simplifying complex subjects, without dumbing down, is a vital part of creating B2B content that works (and gets approved by stakeholders). Here are some tips, suggestions, and tools.

Four tips to help you write B2B case studies with impact | B2B Content Tuesday

Case studies can be compelling end-of-funnel content – but you need to get them right. Find out how with these four guidelines.

Eight ways to get other departments more engaged in marketing content | B2B Content Tuesday

A business-wide content culture is critical to creating work you’re proud of. Here are eight ways to boost engagement – and overcome the biggest challenges.

9th principle of badass B2B web copy: Patience

In the last in our video series on web copywriting, David explains why you should always write the first things last.

8th principle of badass B2B web copy: Prescience

If you’re writing web copy, you need to be something of a fortune teller. David explains why, with a little “help” from a friend.

7th principle of badass B2B web copy: Consistency

Wherever your web visitor looks, they should read something useful. Watch three Davids tell you how it’s done…

6th principle of badass B2B web copy: Integrity

Often in copywriting, it’s good to surprise people. But when you’re writing a web page it’s the last thing you want to do…

5th principle of badass B2B web copy: Empathy

As B2B copywriters, our relationship with Google has changed pretty dramatically. In this short video, David explains how (with a special guest appearance from Google himself...)

4th principle of badass B2B web copy: Kindness

People might think the internet is a cut-throat, competitive place. But if you really want to win, try a little tenderness. Watch and learn…

3rd principle of badass B2B web copy: Perspective

Newsflash: your website is not about you. Even the “about us” page. In fact, especially that page. Here’s why…

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