Our predictions: how B2B content will evolve in 2018

The Radix team examines how B2B content marketing changed over 2017, and what 2018 has in store for us.

2017: A content odyssey (witness B2B marketing’s latest evolutionary leap)

How did B2B content writing and marketing change in 2017? And what will 2018 bring? Listen in to the Good Copy, Bad Copy podcast to find out.

Can one B2B writer be good at writing all types of content?

Is it possible for a business-to-business copywriter to be capable of writing absolutely any type of B2B content? It’s a tall order for any copywriter, and not necessarily what’s best for your content.

How long should a blog be?

In comparison to ebooks and white papers, the blog often has looser definitions of structure, form and length. So, how long is too long?

Robotics and AI: coming soon to a ship near you

Innovative tech is set to change the marine sector beyond recognition. We sent Nick to the Marine-i robotics and AI conference to find out how.

Radix is looking for a junior account manager

Are you looking for a busy, rewarding, client-facing role in a creative agency environment?

Don’t believe the hype: why your best B2B content writer is a sceptic

Have you fallen for your own hype? Emily explains how buying into you own brand’s image can ruin your B2B marketing content, and why writers should stay sceptical.

Podcast: what did we learn at Copywriting Conference 2017?

Where can you laugh all day, write “I love you” on a banana, and gain copywriting tips? CopyCon17, that’s where. Listen to our run-down of the event.

Good news for clients: we’re raising our blog writing prices

Our 2018 copywriting price list is out – and our average blog post is getting more expensive. We confidently predict our clients will love it. Here’s why.

Why you should give your B2B copywriters three months off

Earlier this year, Kieran became the first member of the Radix team to take “The Radix Sabbatical”. In this post he reflects on the immense value of such time off – to the Sabbateur, and to the business.

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