Should you use “that” or “which”?
Or can you use use thatever – sorry, whichever – you like in your sparkling B2B marketing copy? Kieran explains why this stuff is complicated, and offers a simple solution…
How to write for the new CIO: a Radix primer
Writing a great piece of targeted B2B copy means knowing your audience – and their line of business – inside out. And lately, the role of the CIO has changed. Let’s find out how.
Long vs short: how to write comics for B2B audiences
Comics can fit on less than a page or span entire books. What length of comic works for a business audience - and how do you write one for a B2B reader?Podcast: style guide v tone and voice. What’s the difference?
What makes a great style guide? Listen to Good Copy, Bad Copy: The B2B Copywriting Podcast for tips on writing a guide your content creators will love.
Attending a client event? Here’s how to write a kick-ass summary
Capturing the spirit of a big event can be daunting. Here are some tips to take the pressure off, and help you successfully summarise your next expo, conference, or breakfast meeting.
Account managers: the unsung heroes of great B2B copy
Are account managers the secret to getting great copy from your writers? Katy sat down with ours to find out.
Proofing, copyediting, rewriting – what’s the difference?
The terms proofing, copyediting and rewriting are used almost interchangeably, but they’re three different jobs – with very different results. George outlines which to ask for – and what to expect.Podcast: copywriters v designers – let’s end the war for B2B communication
B2B copywriters and designers often don’t work in the same city, or country. How can we stay on the same page? Find out in this podcast episode.
