The three Rs of borrowing from geek culture for content marketing

Which is the correct spelling of Marvel’s superhero: “Spider-Man” or “Spiderman”? And does it matter? Emily explains the nuances of drawing on nerd and geek culture in your content marketing.

3D printing, copywriting briefs and The Avengers – Radix’s top blog posts in 2012

Highlights from the Radix blog in 2012: a look at Oracle's Avengers cross-branding and how the three-act structure can work in B2B marketing content.

Oracle and The Avengers: A Technology Copywriter’s Dream

Taking a look at the innovative use of cross-branding recently done by Oracle and how it makes a difference for copywriters.

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