B2B Content Hall of Fame: the humour and humility of IBM’s Watson

When IBM’s Watson interviewed public icons, it took the campaign beyond marketing, and into the zeitgeist. Here’s why we like the idea so much.

Robotics and AI: coming soon to a ship near you

Innovative tech is set to change the marine sector beyond recognition. We sent Nick to the Marine-i robotics and AI conference to find out how.

Chatbots and virtual assistants are still young – it’s down to copywriters to help them grow up

Without great copy, chatbots and virtual assistants would be useless. It’s time for copywriters to stop worrying about SKYNET and get back to basics.

Why people swear at bots (and what copywriters should do about it)

For a bot, standing up to verbal abuse isn’t just an add-on: it’s essential for continued engagement. If you write bot scripts, it’s time to teach your bot some self-respect.

Why is Alexa written to sound human?

Many virtual assistants and chatbots are written to seem human. George investigates why, if it’s necessary and where writers come in.

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