Posts tagged "B2B technology"

GHz, HDD, TB: Why B2C tech copy needs to step it up

Articles
– August 5, 2014

GHz, HDD, TB: Why B2C tech copy needs to step it up

B2B is meant to be the dullard when it comes to marketing creativity. But is it always? George argues that B2C should take a leaf out of the B2B playbook when it comes to marketing complex technologies.
2014: the year the Internet of Things got real

Articles
– January 9, 2014

2014: the year the Internet of Things got real

Matt weighs in on how the Internet of Things could become one of the biggest opportunities and challenges for enterprise in 2014.

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