Posts tagged "b2b web writing"

contractions blog

Articles
– October 6, 2020

Cutting it short: when and when not to use contractions in your writing

Contractions can give your copy a personal tone, but they can also add unwanted complexity to your work. Here are the dos and don’ts of cutting it short.
Everything that’s wrong with your web copy—and how to fix it.

Articles
– April 20, 2017

Everything that’s wrong with your web copy—and how to fix it.

Dr. John (not a doctor) diagnoses the problems with your web copy, and provides a sure-fire remedy to help you fix each one.

Create B2B tech marketing content that really works

Get regular advice and insights from our team of specialist B2B tech writers and account managers, direct to your inbox.