Posts tagged "content"

man reading and typing

Articles
– January 25, 2021

Reading science: how to create B2B content that works for your reader’s brain

Science says your audience isn't reading as much of your content as you might think. Here’s some advice on how to change that.
rainbow image - 7 ways to write content with real value

Articles
– October 21, 2020

7 ways to write B2B marketing content that has real value

How can you ensure your marketing content is delivering value for both your business and your audience?
contractions blog

Articles
– October 6, 2020

Cutting it short: when and when not to use contractions in your writing

Contractions can give your copy a personal tone, but they can also add unwanted complexity to your work. Here are the dos and don’ts of cutting it short.

Create B2B tech marketing content that really works

Get regular advice and insights from our team of specialist B2B tech writers and account managers, direct to your inbox.