Posts by David

Three people your B2B copywriter definitely needs to meet

Articles
– April 2, 2016

Three people your B2B copywriter definitely needs to meet

As a marketer, it can be daunting to put your suppliers in direct contact with the characters inside your organisation. But for writers, it’s a gift.

Podcasts
– March 23, 2016

Podcast 35: Three kinds of B2B marketing content you’re probably missing

If you focus all your marketing content on the funnel, you’re only doing half the job. Let’s introduce you to PREFU, REFU and POFU…

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Part of our funnel is missing: 3 kinds of asset content marketing forgot

Articles
– March 2, 2016

Part of our funnel is missing: 3 kinds of asset content marketing forgot

Every content marketer knows about TOFU, MOFU and BOFU. We need to talk about PREFU, REFU and POFU.

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