Podcast 88: the changing face of B2B marketing content
David and co-host Jane Morrin, EMEA Director of Marketing at Udemy, talk to Joel Harrison about pivotal moments in B2B marketing’s history, and what it could look like in the future.
How original research can boost your B2B content | B2B Content Tuesday
Research is a great way to pack your B2B content full of reader value. But what does great B2B research look like? Here are our tips, tricks and answers.
A crash course in B2B blog writing | B2B Content Tuesday
B2B blogging has had something of a renaissance lately. But it's a crowded market – so your blog needs to deliver real, clear value if it's going to stand out. Here’s how…Podcast 87: B2B content for the public sector
Creating effective content for the public sector is a delicate balance between logic and emotion. We talk to leading marketers and find out how it’s done.
Four ways to find original B2B content ideas | B2B Content Tuesday
The best B2B content ideas span two categories: stuff you have authority to talk about, and stuff your customers need to know. Here's where to look for inspiration.
How can I make complex B2B content readable and compelling? | B2B Content Tuesday
Simplifying complex subjects, without dumbing down, is a vital part of creating B2B content that works (and gets approved by stakeholders). Here are some tips, suggestions, and tools.
Four tips to help you write B2B case studies with impact | B2B Content Tuesday
Case studies can be compelling end-of-funnel content – but you need to get them right. Find out how with these four guidelines.
Eight ways to get other departments more engaged in marketing content | B2B Content Tuesday
A business-wide content culture is critical to creating work you’re proud of. Here are eight ways to boost engagement – and overcome the biggest challenges.