What content marketing trends will define 2021? Here are five things the data tells us…
With 2021 already well underway, what content marketing trends will be most important? Lizzie looked at every survey, report and stat she could find – and here are the results.Podcast 92: writing B2B content for telecoms (and other changing sectors)
How can B2B marketers get to grips with an industry that’s constantly changing? To find out, we talk to telecoms marketing expert Sarah Zammit.
Podcast 91: the Best B2B Content of 2020
We reveal what you voted this year’s best B2B content, and four expert panelists – Maureen Blandford, Harry Kapur, Lasse Lund and Karla Rivershaw – share their tips for 2021.
A quick guide to ebooks and white papers | B2B Content Tuesday
They’re heavyweights of the content marketing world. But as new formats emerge, how they’re used is changing. Here’s how to get more from ebooks and white papers.
7 ways to write B2B marketing content that has real value
How can you ensure your marketing content is delivering value for both your business and your audience?
How to find the right voice and tone for your B2B content | B2B Content Tuesday
SPOILER ALERT: Voice and tone are not one and the same. Here’s how they differ – and some tips for finding the right voice for your B2B brand.
Five things every good B2B video script should have
Video can be a powerful marketing tool – but only if you know how to make the most of it. Discover five things your B2B video script absolutely must contain.
A crash course in B2B blog writing | B2B Content Tuesday
B2B blogging has had something of a renaissance lately. But it's a crowded market – so your blog needs to deliver real, clear value if it's going to stand out. Here’s how…