The worst thing about being a B2B technology copywriter
There are lots of great things about being a technology copywriter. Fiona chooses to ignore them all and focus instead on four downsides of this strange semi-profession.
Content Catalogue: ebooks explained
Are ebooks a part of your content marketing toolkit? Here’s a quick guide to why they should be – and how they should be.
How to write great visual content
Copywriting for visual content about enterprise technology requires a peculiar mindset, ruthless efficiency with language, and meticulous attention to detail. Here Matt reveals the four steps that will help you write visual content that gets results.
First copywriting project for a new client? Here’s what to do.
First projects for new clients are fraught with risks. Here’s how to have the best chance of producing a great piece of work without going over time or budget.
When storytelling goes bad: the misappropriation of stories by marketers
Marketers have been told repeatedly that we love listening to people tell stories. But have marketers been using storytelling effectively?
A cheat’s guide to creating buyer personas in minutes
Good copywriting is all about putting yourself in the customer’s shoes, but what if you don’t have time to create a full-on buyer persona? This handy trick can help when you’re in a hurry.