Kung Fu Secrets of B2B Copywriting: When to Write Plainly
If you want to understand the effect of sentence structure, the Plain English Campaign’s style guide is a surprisingly good place to start.
Kung Fu Secrets of B2B Copywriting: Say One Thing, Clearly
Often, marketers are keen to say too many things at once. David believes it’s more effective to find one important message, and say it with style.
Kung Fu Secrets of B2B Copywriting: Write to One Person
What can a B2B copywriter learn from Simon Mayo’s radio show? Watch this short presentation and find out…