Podcast 83: Lean-Agile B2B Content
Can Lean-Agile practices help you create B2B content with more value and less waste? We ask a familiar voice: Bluefruit Software’s Emily King.
Keywords and a crowbar: a rant about SEO copywriting for B2B
Every B2B copywriter should be able to follow your SEO strategy. But if that strategy is "use abstract keywords from this spreadsheet as many times as you can", we need to talk.Podcast 82: B2B copywriting v technology
In Fiona’s final episode, we look at the digital tools that can help you write, and Parry Malm reveals why AI is a gift to B2B writers everywhere.
A little good news…
Recently, we made a bunch of promotions, created a new team, and hired a new junior writer. (We know it's out of step with the mood, but we're proud of these guys, and we wanted to say so in public.)
We need an amazing Account Manager. Is it you?
We’re looking for a proactive, client-focused, and extremely organised Account Manager who enjoys working as part of a team.Podcast 81: how to make B2B content readable
We debate readability algorithms, and professional jargon-buster Professor Chris Trudeau says it’s high time we stopped writing to impress.
If you write brilliant B2B tech content, there’s an opportunity in Cornwall
We're looking for an exceptional B2B tech copywriter, to join one of the best writing teams in the business.
65 real quotes about B2B content marketing problems
Our research report into barriers to good B2B marketing content gave marketers the chance to vent anonymously about their frustrations. Here, we share what they really said.