Ancestry.com: the DNA database it's fun to be on

Tired of the surveillance society never giving you anything back? Now you can get something nice in return for handing over your most intimate information.

Thursday’s Telegraph reported that geneaology website ancestry.com has built a huge DNA database that enables people to trace long-lost family members, and it’s proving very popular:

Visitors to Ancestry.com simply take a swab of saliva from inside of their cheek and send it off for analysis.

“DNA testing in family history is reaching critical mass,” said Megan Smolenyak, the site’s chief family historian.

“As more people add their results, the DNA database becomes a powerful asset for users to make connections and discover their family tree.”

UK government take note: all you need to do to persuade people to hand over their DNA details (or any other deeply personal information) is to make it seem like fun.

Alternatively, wait for the inevitable ancestry.com widget for Facebook, then plunder the whole lot at once. Surveillance has never been so easy.


More posts you might like…

Blockchain Rant

Blockchain has an image problem. So how do you write about it?

What happens when a revolutionary new technology becomes ubiquitously attached to one oft-maligned use case? Just ask someone who's trying to change the world using blockchain.
Best B2B Content of 2019

The Best of B2B Content 2019 – it’s time to vote

It's time to vote. We've shortlisted your nominations for the best B2B content of 2019 – and we need your help deciding who wins.

Make your writing more effective

Get copywriting tips and advice — direct to your inbox every month: