Ancestry.com: the DNA database it's fun to be on

Tired of the surveillance society never giving you anything back? Now you can get something nice in return for handing over your most intimate information.

Thursday’s Telegraph reported that geneaology website ancestry.com has built a huge DNA database that enables people to trace long-lost family members, and it’s proving very popular:

Visitors to Ancestry.com simply take a swab of saliva from inside of their cheek and send it off for analysis.

“DNA testing in family history is reaching critical mass,” said Megan Smolenyak, the site’s chief family historian.

“As more people add their results, the DNA database becomes a powerful asset for users to make connections and discover their family tree.”

UK government take note: all you need to do to persuade people to hand over their DNA details (or any other deeply personal information) is to make it seem like fun.

Alternatively, wait for the inevitable ancestry.com widget for Facebook, then plunder the whole lot at once. Surveillance has never been so easy.


More posts you might like…

Macros for proofing B2B content

Proof your B2B marketing copy faster and more effectively with Microsoft Word macros

Proofing is a time-consuming, but essential part of producing great B2B marketing content. Macros can help you do it faster (and better) than ever before.

Eight ways to get other departments more engaged in marketing content | B2B Content Tuesday

A business-wide content culture is critical to creating work you’re proud of. Here are eight ways to boost engagement – and overcome the biggest challenges.

Make your writing more effective

Get copywriting tips and advice — direct to your inbox every month: