Posts by Verity

Blackboard with maths equations written all over it to illustrate the blog titled Common Maths misconceptions in B2B copy and how to avoid them.

Articles
– January 18, 2022

Common maths mistakes in B2B content – and how to overcome them

There are several mathematical misconceptions that are surprisingly common in B2B copywriting. Here’s how you can avoid them.

Podcasts
– December 21, 2021

B2BQ&A 103: What was the best B2B content of 2021?

What was the best piece of B2B content of 2021? Discover trends, takeaways, and inspiration from last year’s shortlist – then find out the winner.

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a shocked persons face on a yellow background

Articles
– December 7, 2021

How to level up your copy and avoid common writing mistakes

See the highlights from the seven deadly sins of B2B marketing content webinar. Learn how to avoid them to level up your copy – and deliver outstanding results.

Podcasts
– November 30, 2021

B2BQ&A 102: Why is there so little humour in B2B content?

Why so serious? We ask comedian and copywriter Lianna Patch whether B2B content should be funnier, and hear some tips about how to do humour well.

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Create B2B tech marketing content that really works

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