A crash course in B2B blog writing | B2B Content Tuesday
B2B blogging has had something of a renaissance lately. But it's a crowded market – so your blog needs to deliver real, clear value if it's going to stand out. Here’s how…
Four ways to find original B2B content ideas | B2B Content Tuesday
The best B2B content ideas span two categories: stuff you have authority to talk about, and stuff your customers need to know. Here's where to look for inspiration.
Four tips to help you write B2B case studies with impact | B2B Content Tuesday
Case studies can be compelling end-of-funnel content – but you need to get them right. Find out how with these four guidelines.
7 ways to liven up old-school B2B copy
Stuffy writing in B2B marketing copy often doesn’t work. Here are seven quick ways to liven yours up.
How to give copywriters better feedback
The more constructive you can make your feedback, the sharper your content will be. Here are five fast ways to get better results.
Google Docs vs Microsoft Word: which is the best word processor for copywriters?
As many organisations move from Microsoft Office to other office suites, professional copywriters are increasingly asked to use Google’s G Suite. But how do the word processors compare – and which one wins out for professional use?
Content SOS: what to do when B2B writing goes wrong
It’s a heart-wrenching moment when your content misses the mark – but there’s no time to waste moping about it. Steve shares how to get a problem project back on track, and turn a content SOS into a memorable success.
9 ways to measure B2B content performance (better than bounce rate)
Google analytics expert Jake Kimpton told us why bounce rate could give you totally the wrong idea about your content performance – and what to measure instead.The B2B Content Audio Blog #13: how to run a B2B messaging workshop
Sales and marketing alignment in a box? The final episode of this season explains how to run a B2B messaging workshop.