Poetry in B2B: epic sword of lightning, or really bad idea?
With marketers looking for new formats to engage prospects, it can only be a matter of time before white papers start to be repurposed into poetry. George has one word of advice: don’t.Radix Copycast Episode 22: Five smart strategies to freshen up your B2B content
In this episode, we explore what you can do to ensure your content marketing stays fresh and useful for your audiences.
Help – my client wants my copy to be “more sparkly”! What do I do?
Writing snappy copy for B2B audiences is hard. If your client is clamouring for more vibrant writing, here are four tips to make your copy sparkle.Radix Copycast Episode 21: 10 trends that rocked B2B copywriting and content marketing in 2014
We discuss 10 of the biggest trends in B2B content marketing and copywriting to break out in 2014 and look at what could be the trends of 2015.
Why boring content isn’t bad content
You could be forgiven for thinking that B2B marketing content needs to be sexy and sparkly to perform well. In fact, boring content can work just as hard for you – if not harder, says Fiona.
Scripting podcasts: three tips for writing podcast episodes
Podcasts are a growing medium, with huge potential in content marketing. But how should you write a script for a podcast episode? Emily explains.Radix Copycast Episode 20: Using emotion in B2B copy
Listen now to find out why there’s so much interest in using emotion in B2B marketing and how marketers and copywriters can best use emotion in campaigns.
What’s the best way to target B2B content – hyper-personal, or aimed at buying teams?
Current B2B marketing wisdom says we should write content for individual buyer personas. But a new school of thought says this approach could actually do more harm than good. Fiona investigates.