Radix Copycast episode 5 – is shorter always better in marketing copy?
In 1953 Watson and Crick published their paper on the structure of DNA – drastically changing our understanding of all organisms. The paper was only 800 words long. Technology copywriting often involves complex subjects and products, but how do you…
Radix Copycast episode 4 – how to create better B2B case studies
They are the ‘bread and butter’ of enterprise technology marketing, with 78% of business to business marketers citing them as the most effective format for generating leads. But if that’s the case, why do so many customer case studies follow…
I print therefore I am – the continued rise of 3D printers
3D printing has come along a great deal in a short space of time. Read this blog post to discover more about this new, digital technology for the real world.
Storytelling in B2B marketing: how to use a three-act structure
We look at how content marketers can use a three-act structure to tell a story that keeps people engaged.
Oracle and The Avengers: A Technology Copywriter’s Dream
Taking a look at the innovative use of cross-branding recently done by Oracle and how it makes a difference for copywriters.
3D Printers – a potential future for B2B content marketing
Are we on the cusp of entering a future where samples of pen pots are printed in the office? Probably not, but it would be ace if we were.