Maintaining momentum after a B2B content blockbuster
So, your latest content piece is a hit. What now? Steve explores how marketers can seize short-term hype and turn anomalies in their metrics into long-term growth.B2BQ&A 101: How important is correct grammar in B2B content?
Is correct grammar really that important in copywriting? And can you start a sentence with a conjunction? We ask Rishi Dastidar and Irene Triendl.
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Why we love B2B Copywriting. (And why we think you’ll love it too…)
“What do you want to be when you grow up?” It’s a question almost everyone is asked as a child, but how many of us actually followed through with our dreams?
How to get good B2B content quickly
Think you don’t have much influence over when your B2B content is delivered? Think again. Here’s how to get what you need, fast.B2BQ&A 100: How can I stop clients and stakeholders meddling with my wording?
How do you convince your client or stakeholder to check for factual accuracy, and leave the tone and wording up to the copywriter? We ask Doug Kessler and Fiona Campbell-Howes.
Webinar: The Seven Deadly Sins of B2B Content (and how to avoid them)
In this live webinar recording, consultant copywriter George Reith shows you how to avoid common writing mistakes that could be holding your B2B content back.Podcast 99: Why we need emotion in B2B
This month’s episode of Good Copy, Bad Copy is all about bringing the emotion back into B2B content. We’re joined by Paul Cash, CEO and Founder of Rooster Punk – and author of Humanizing B2B – for our feature interview.…
What is long-form B2B content, and why does it work so well?
If you need to turn awareness into interest, long-form B2B content could be your not-so-secret weapon. Here’s why it’s so effective – and how you can ensure yours gets read.Podcast 98: How to make your B2B content more readable and accessible
Sarah Winters of Content Design London shares tips to help you win over stakeholders, improve your clarity, and make sure your content doesn’t accidentally exclude people.