Oracle and The Avengers: A Technology Copywriter’s Dream
Taking a look at the innovative use of cross-branding recently done by Oracle and how it makes a difference for copywriters.
They are the ‘bread and butter’ of enterprise technology marketing, with 78% of business to business marketers citing them as the most effective format for generating leads. But if that’s the case, why do so many customer case studies follow…
Taking a look at the innovative use of cross-branding recently done by Oracle and how it makes a difference for copywriters.
Get regular advice and insights from our team of specialist B2B tech writers and account managers, direct to your inbox.