The B2B Content Audio Blog #2: how to write the perfect B2B case study
The definitive guide to writing a B2B case study. Direct to your ears. In 13 minutes flat.
The B2B Content Audio Blog #1: B2B blog length and pricing
Recent changes to search algorithms have rewarded quality. That’s one reason why blog posts are getting longer, better researched, and more expensive.
A crash course in B2B social media copywriting
In B2B, everyone and their dog is using social. Nick's whistle-stop tour of current best practice will help you bark the loudest.
10 sloppy habits that let your writing down (and how to avoid them)
Whether you're crafting marketing copy or dashing off an internal email, there’s no faster way to lose credibility than with sloppy writing. Here are ten habits to avoid.Podcast 63: writing B2B copy for international audiences
How can you make sure your copy stays engaging, even after translation? Expert Anja Jones tells all…
Podcast 60: the lowdown on B2B messaging workshops
Guest host George asks Fiona to explain what a B2B messaging workshop is, how it works, and why you’d want one.
What happens in a B2B messaging workshop?
The B2B messaging workshops we run are a great way to ensure your communications are consistent – but how long do they take, and what will you get out of it? Here’s our guide for marketers.
5 questions you should ask a B2B copywriter (but few marketers do)
Choosing the right B2B copywriter is important – but how do you go about it? Nick suggests five ways you can make us work harder to win your business.Radix Copycast episode 5 – is shorter always better in marketing copy?
In 1953 Watson and Crick published their paper on the structure of DNA – drastically changing our understanding of all organisms. The paper was only 800 words long. Technology copywriting often involves complex subjects and products, but how do you…