Why is Alexa written to sound human?

Many virtual assistants and chatbots are written to seem human. George investigates why, if it’s necessary and where writers come in.

RIP: the B2B infographic (2012-2016)

2016 will be remembered for a slew of celebrity deaths – and our research shows content marketing had a high-profile casualty of its own…

Bad marketing that will make your eyes bleed: our roundup of this year’s B2B content marketing predictions

This podcast episode sizes up our big predictions for B2B content marketing in 2016 with input from some B2B friends on what to watch for in 2017.

Blogs in, infographics out: 6 big content marketing trends we saw in 2015

We analyse data from 727 client copywriting projects to spot the big B2B tech content marketing trends from 2015.

2014: The Year Social Content Dominated B2B Technology Marketing?

As a B2B tech copywriting agency, Radix has a great first-hand view of the types of content that marketers in the tech sector are producing. For this post, Emily and Fiona sift through every project the Radix team worked on in 2014 to uncover the year’s big trends.

Was 2013 the year lead nurturing took over?

A lot happened in B2B marketing during 2013, but which trends have really impacted B2B copywriters like Radix?

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