Maureen Blandford tells us how to coax people into sharing the insights you need for your B2B content. Plus, a Fleet Analyst tackles the Anonymous Five.
How can B2B marketers get to grips with an industry that’s constantly changing? To find out, we talk to telecoms marketing expert Sarah Zammit.
We reveal what you voted this year’s best B2B content, and four expert panelists – Maureen Blandford, Harry Kapur, Lasse Lund and Karla Rivershaw – share their tips for 2021.
David and co-host Jane Morrin, EMEA Director of Marketing at Udemy, talk to Joel Harrison about pivotal moments in B2B marketing’s history, and what it could look like in the future.
Creating effective content for the public sector is a delicate balance between logic and emotion. We talk to leading marketers and find out how it’s done.
Award-winning marketer Mwamba Kasanda shares how much work it takes to get stakeholders to buy your big idea – and the importance of having a strong story.
Getting the best out of a creative B2B marketing team can be challenging. So we spoke to conductor Alice Farnham, to see what we could learn.
Can Lean-Agile practices help you create B2B content with more value and less waste? We ask a familiar voice: Bluefruit Software’s Emily King.
In Fiona’s final episode, we look at the digital tools that can help you write, and Parry Malm reveals why AI is a gift to B2B writers everywhere.
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