Why bending the “rules” of grammar can improve your B2B copy

Some of the grammar “rules” we learned at school aren’t as definitive as they might seem. In fact, they could be holding your B2B marketing copy back.

10 sloppy habits that let your writing down (and how to avoid them)

Whether you're crafting marketing copy or dashing off an internal email, there’s no faster way to lose credibility than with sloppy writing. Here are ten habits to avoid.

The professional copywriter’s essential kit list

Whether you’re an aspiring copywriter or a seasoned veteran – or a marketer who just wants to write better – the right technology can make your job easier and more enjoyable. Here's your shopping list.

The Radix guide to interviewing subject matter experts

Great B2B marketing content starts with interviewing a subject matter expert. Here are our tips for mastering this crucial content creation skill.

B2B content marketing has a huge problem

The B2B tech content bubble is unsustainable - but it’s not because of “content shock”, shrinking attention spans, or any of the usual suspects, says Fiona.

Five writing tips I wish I had been taught in school

English lessons in school were, for Emily, often obsessed with rules about the English language. Despite this, she wasn’t really taught how to write clearly and convincingly. In this post, Emily explores what she wishes she had been taught about writing.

How to avoid being the editor that copywriters hate

Some people have a natural ability to critique other people’s writing. Some don’t. If you’d rather staple your eyelids together than review someone else’s work, here’s a quick survival guide.

The worst thing about being a B2B technology copywriter

There are lots of great things about being a technology copywriter. Fiona chooses to ignore them all and focus instead on four downsides of this strange semi-profession.

Why great writing isn’t the only skill that B2B tech copywriters need

A great copywriter needs to be able to do much more than just write a nice sentence or two. This post looks at the six key skills that every B2B technology copywriter should learn.

Radix Copycast Episode 15 – Six core skills every B2B technology copywriter needs

This month on the Radix podcast: essential skills for B2B technology copywriters, plus why two heads can be better than one for some writing projects.

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