Whether you're crafting marketing copy or dashing off an internal email, there’s no faster way to lose credibility than with sloppy writing. Here are ten habits to avoid.
The B2B tech content bubble is unsustainable - but it’s not because of “content shock”, shrinking attention spans, or any of the usual suspects, says Fiona.
Some people have a natural ability to critique other people’s writing. Some don’t. If you’d rather staple your eyelids together than review someone else’s work, here’s a quick survival guide.
There are lots of great things about being a technology copywriter. Fiona chooses to ignore them all and focus instead on four downsides of this strange semi-profession.