Proofing, copyediting, rewriting – what’s the difference?
The terms proofing, copyediting and rewriting are used almost interchangeably, but they’re three different jobs – with very different results. George outlines which to ask for – and what to expect.
The exclamation mark – is it ever justified?
“HEY! What’s this!? A blog about the exclamation mark!? I LOVE the exclamation mark!” – The words of a wise man, or the words of a mad man? Let’s settle this.
Agile on the Beach: 5 takeaways that can improve B2B copy projects too
Nick attended the Agile on the Beach conference, to keep our writing about software development up to date. But he picked up five tips that could improve any business... including ours.
White papers v ebooks: what are they, who are they for, and which do you need?
It’s the clash of the mid-funnel heavyweights – but which format wins? John compares the two content marketing titans, and tells you when and how you might want to use each one.
Death to the present participle, or why “-ing” is not your friend in B2B headlines
B2B copywriters rely too much on present participles in headlines, straplines and titles. Here’s why that’s a bad thing.
How to be a better B2B writer, in 50 copywriting tips
Is this the definitive guide to B2B copywriting? We couldn’t possibly comment. But we can promise you 50 practical writing tips in a single blog post…
What is an em dash, and when should you use it?
The em dash is an underused, and often misunderstood, piece of punctuation. But it’s a valuable one—if you can get it right.
Booking a successful B2B web copy project: a clients’ FAQ
In web development, it’s frightening how easily the words on the page can become an afterthought. Here’s how – and when – to get a copywriter involved.